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About us

Pale Violet is the brainchild of Downtown Los Angeles‘ own Julia Blake.  After having graduated with a degree in fashion merchandising she worked in various parts of the fashion industry, which enabled her to learn the business from the inside out. Pale Violet was conceptualized as a luxury (but affordable), fashion forward, curated boutique that women from all over the world could shop at!


In November 2013, Julia launched She carefully chooses the designers that are featured in her shop by scouring the world finding the perfect limited designs to offer her customers. Pale Violet is so excited to be able to bring the Los Angeles shopping experience to women all over the world by being an online fashion retailer.